The ISeB Lab is a Laboratory of the Department of Applied Informatics, School of Information Sciences, University of Macedonia, Greece. It has over 20 active members including 9 faculty members, post-doctoral researchers, Ph.D. students and affiliated researchers. The main mission of the ISeB Lab is to promote and conduct high-quality research, studies and educational activities in several areas of the contemporary business environment related, but not limited, to: i) contemporary applications of information systems and technologies, ii) emerging developments and trends in digital economy, entrepreneurship and innovation, iii) strategy and applications of electronic commerce and e-Business, digital marketing and social media and iv) innovative electronic and mobile business models. Research in the aforementioned areas has been successfully applied and demonstrated in various industry sectors (e.g., health, food, tourism, transport, government) and application areas such as strategic innovation and entrepreneurship, product/service development, business model development, marketing management, production management, as well as business process management.

• .Maro Vlachopoulou, Dean of School of Information Sciences, University of Macedonia